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Outdoor advertising refers to promotional activities that take place outdoors to reach a wide audience. It includes various mediums like billboards, banners, transit ads, and more.
Location-based: Strategic placement in high-traffic areas to maximize exposure and target specific demographics.

Print Media:
Medium: Print media involves conveying information through printed materials like newspapers, magazines, brochures, and pamphlets.
Targeted Audiences: Print media allows advertisers to choose specific publications to target niche audiences.

Banner:
Format: Banners are graphic displays typically used for advertising purposes, often in a horizontal or vertical layout.
Eye-catching: Banners are designed to be visually appealing, attracting attention and conveying a message quickly.

Billboard:
24/7 Visibility: Billboards provide continuous visibility, reaching audiences around the clock.
Short Messages: Effective billboards convey messages concisely, as they are often viewed while on the move.

Hoarding:
A large board for displaying outdoor advertisements, also known as a billboard or billboard structure.
Size: Typically larger than standard billboards, hoardings are designed for maximum visibility and impact.
Strategic Placement: Hoardings are strategically placed to target specific demographics or areas with high footfall.

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